Forbes has predicted that Digital Marketing is one of the top 5 lucrative career options of 2021. More than 60% of traditional marketing will turn to digital marketing in upcoming years. Digital marketing is the future. Do you agree?
Why Digital Marketing?
The paradigm shift in technology and the recent pandemic has changed our perspective on marketing. Advertisers now prefer marketing their products and services online due to obvious reasons. Digital Marketing helps target specific people who are indeed interested in a product or service. Traditional marketing comprises advertising to the masses irrespective of their interests and wants. Imagine a TV ad on purchasing credit cards. How many of the total viewers shall be actually interested in purchasing one? How about targeted to those potential buyers and persuading that small group of interested peeps to purchase credit cards? Sounds fun right?
Digital Marketing works exactly the same way thus saving on irrational costs of adverts. And this makes digital marketing the most in-demand skill of 2021. A number of startups grow in India the competition and demand for new marketing techniques are ever-growing. And you wouldn't want to miss this bus, right?
No doubt digital marketing is a booming field in new-age careers. But having the right skill sets is crucial. Here I present to you the top 5 courses you can take to hone your digital marketing skills in 2021.
1. Digital Scholar —
Digital Scholar is the brainchild of Sorav Jain, launched in 2019. Digital Scholar has set scores of aspiring digital marketers on the right track towards a career in the field. It is currently the only institute that makes aspiring digital marketers job-ready through the approach of agency-based learning. Sorav Jain, an ardent digital marketer himself is the trainer for the course. They provide remarkable support during and after the course.
*Course Fees — Rs. 39,500
*Duration — 3 months
*Training Mode — Online
2. Digital Vidya —
Founded in 2009, Digital Vidya is a company built exclusively for digital marketing and data analytics training. They offer 9 certification courses as of now available in both weekday and weekend batches. If you’re a fresher or someone looking for a career change, you should take up their flagship 6 months certified digital marketing master (CDMM) course which will cost you Rs. 49,900 + service tax. They also provide placement assistance to all the professionals who clear the certification.
*Course Fees — Rs. 49,900
*Duration — 6 months
*Training Mode — Online / Offline (Corporates)
3. Simplilearn —
Started in 2009 as just a product management blog, this San Francisco based online education company has now trained over 500,000+ professionals across 150+ countries through 400 training courses and 2000+ Qualified trainers. One of the Digital Marketing trainers is Nick Bathla, Digital Marketing Regional Trainer at Google. Key course advisors include Lilach Bullock, a social media marketing expert, Forbes women top women social media influencer and Stephane Hamel, Google Product Strategy Expert, Expert Data Analyst.
*Course Fees — Rs. 12,999 to Rs. 20,999
*Course Duration — 6 months
*Training Mode — Online
Final Verdict —
All 3 courses are top-notched and best placed in their respective fields. If you are looking for a comprehensive course for a shorter duration, retaining the crust of digital marketing I would recommend Digital Scholar. I have personally taken up this course. The modules are quite neatly explained and the doubt solving session ensures you leave the room as a master.
If you are planning to choose digital marketing as a career way ahead, this course is truly the best foundation course you will have. Let me make you aware, they are currently promoting 20% off on their Digital Marketing course if you enrol before 5th November 2021. The offer lasts for a limited time only. Share your thoughts in the comments below.